Escape the hustle of the day and relax at Shorebreak Café, where delicious homemade menu selections are the perfect ingredients for a much-needed break.

“Come take a break at Shorebreak Café, where your day gets a little sweeter.”

Working directly with the owner and baker, I brought their vision of a hand-drawn mermaid in a coffee cup to life. The mermaid pays homage to the baker, Dana Iannelli, by wearing a headband inspired by her iconic look. Through multiple iterations, we refined the logo until it captured the spirit and uniqueness of the business, resulting in a whimsical and carefree design that embodies the café and its baker.

The logo's colors follow the parent brand, Shorebreak Resorts, creating a cohesive feel that evokes a relaxing, youthful, and playful atmosphere. The mark quickly flourished into a creative strategy for developing branded content for the café's digital footprint, physical space, and merchandise, becoming a memorable and valuable asset to help drive sales.

Thanks to intentional branding execution across all areas of the business, Shorebreak Café has become known for its quality brand and exceptional products, making it the perfect spot to start your day or take a break in the iconic Sea Isle City, New Jersey.

Collateral created: Logo, website, signage, cups

Software used: Procreate, Illustrator, Photoshop, Wix

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Folktails is an innovative cocktail subscription service that seamlessly merges the world of mixology with the enchanting realm of folklore. The mission is to deliver unique and immersive experiences to cocktail enthusiasts, captivating them with the art of storytelling and the delight of finely crafted libations. This project features custom-designed packaging, bottles, a hand-illustrated storybook, and an accompanying website.

Collateral created: Logo, box packaging, bottle packaging, etched glasses, recipe and story book, website

Software used: Wacom tablet, Illustrator, Photoshop, InDesign, XD

The Glamour Possum brand is the brainchild of Lauren Reilly, a talented curve model, actress, and storyteller. The hand-drawn logo embodies her individuality, playful spirit, and unique outlook on life. She believes everyone is deserving of a vibrant, colorful life both inside and out.

Additionally, a website was created to showcase her fashion, photography, and short stories, as well as to sell her latest novella, which has already sold hundreds of copies.

Collateral created: Logo and e-commerce website

Software used: Procreate, Illustrator, Wix

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Seaweed Express is a dispensary located at the Jersey Shore. The logo is an emblem that captures the essence of its coastal location and offerings. The mark features intricate details and textures, giving it a raw and edgy appeal. The combination of fun and grittiness in the logo reflects Seaweed Express's commitment to creating a vibrant and welcoming atmosphere that appeals to both cannabis enthusiasts and those seeking a unique experience down at the shore.

Shady Side exudes a captivating rustic, homely charm, inviting visitors to immerse themselves in its cozy layout. Every element on the page is carefully designed to create a warm and inviting atmosphere, reminiscent of a tranquil countryside cottage. The color palette adds a touch of nostalgia and warmth. With its thoughtful combination of textures and imagery, it effortlessly captures the essence of a serene and comforting environment.

The logo designed for the community-first barbershop combines elements that bring together the nostalgia of an old-school barbershop with a modern twist. The logo reflects the shop's philosophy of valuing quality over quantity and its commitment to providing an exceptional experience for every customer.

A partner and I created this vibrant and impactful mural for West Chester University Resource Pantry to raise awareness and create a welcoming environment. This collaborative project brought together talented artists, students, and staff who were passionate about making a difference.

The mural spans the pantry entrance room, enveloping visitors in a world of color, unity, and resilience. It showcases scenes of togetherness, growth, and support, aiming to break stigmas surrounding food insecurity while promoting a campus culture of dignity and empowerment. With its warm and inviting atmosphere, the mural serves as a powerful tool for sparking conversations, raising awareness, and fostering a compassionate and inclusive community at West Chester University.

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Introducing Trattoria, a modern yet classic Italian restaurant brand that seamlessly combines timeless flavors with a contemporary twist. This brand embodies the essence of Italian culinary traditions while embracing a sleek and stylish approach. The Trattoria logo, carefully crafted, captures the essence of our establishment, evoking a sense of sophistication and authenticity.

The website was designed with user experience in mind, visitors can easily navigate to find the menu, a career form, and an events inquiry form.

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With expertise in design, writing, and strategic planning, I have the perfect recipe to captivate your audience and drive conversions. I can craft visually appealing and engaging email designs that reflect your brand's unique identity and resonate with your target audience. Furthermore, I understand the power of persuasive copywriting and will ensure that your message is conveyed in a compelling manner. From designing, writing, scheduling and delivering emails I can create impactful email marketing campaigns that will engage, inform, and convert your audience into loyal customers.

Mythical Mix-Up is a captivating children's app game that brings Norse mythology to life. With enchanting illustrations and interactive games, children embark on an educational quest to learn about ancient creatures, and epic tales. Through puzzles and challenges, young adventurers uncover hidden treasures and unravel fascinating stories, all while fostering a love for learning and sparking their curiosity about the enchanting world of Norse mythology.

Collateral created: App prototype

Software used: After Effects, Illustrator, Photoshop

Nakuru Trading Co., is a packaging project driven by a mission to make a visual impact and raise awareness about endangered species. Graphic design has the power to ignite change and inspire conversations. The coffee containers feature captivating visuals showcasing endangered animals, capturing their beauty and vulnerability. The visually striking packaging not only grabs attention but also sparks curiosity and encourages dialogue about conservation efforts.

Bird Encyclopedia is an app that takes children on a captivating journey through the world of birds. Through interactive games and captivating videos, young learners can immerse themselves in the fascinating lives of various bird species. Engaging games allow children to test their knowledge, identify birds, making learning entertaining and memorable. With immersive videos showcasing birds in their natural habitats, children can observe their behaviors and listen to their enchanting songs. Bird Encyclopedia inspires curiosity, fosters a love for nature, and provides a wealth of information about these remarkable creatures.

After Affects and Illustrator were used to create this prototype.

A Philadelphia neighborhood barber shop that also serves home brewed beer to thirsty patrons owned by the Harper Brothers. The logo combines the classic barbershop comb with a pint glass to instantly inform customers that this is more than just your average barbershop.